Property has certainly kept everyone on their toes in 2026. For brokers, buyer’s agents and wealth creation professionals, it has meant helping clients make sense of changing conditions while working through a more practical question: what does this mean for their next purchase?
There is no shortage of commentary. Finding something useful beneath the headlines takes a little more work.
One development worth a closer look is the shift towards new homes. Recent research suggests that, even as overall investor activity has softened, lending for new housing has moved in the opposite direction.
For ALC’s partners, that raises an interesting question as the year draws to a close: what role could house and land play in your client offering heading into 2027?
A Quieter Market, With an Interesting Shift
The October PropTrack–Terri Scheer Investor Report 2026 identified a notable difference within investor lending. In the June quarter, the number of loans to investors fell 9% overall. However, investor loans for buying or building new homes increased 24%.
For businesses helping clients source and purchase property, that is a useful development to bring into planning discussions.
What Could This Mean for Your Offering?
A shift in lending does not automatically call for a change in strategy. It does provide a reason to review the options available to your clients. If house and land has historically played a smaller role in your offering, this could be an opportunity to revisit where it fits. If it is already a core part of your business, the figures provide timely context for conversations you may already be having.
The commercial question is how well your available opportunities align with the clients you are working with now. Can you accommodate different budgets and preferred locations? Do you have access to relevant new-build options when a client’s brief calls for them? Can you obtain the package and delivery information needed to assess an opportunity efficiently?
These are questions about the depth and responsiveness of your offering. They become particularly relevant when clients are reconsidering their next move.
A Reason to Reopen the Conversation
For a client who has paused their property search, a general market update may offer little help in deciding what to do next. A specific development provides a more useful starting point.
The increase in lending for new homes creates an opportunity to discuss whether the client has considered this segment and whether it remains relevant to their objectives. It is an invitation to review their options, with room for the outcome to be proceeding, adjusting the brief or continuing to wait.
For brokers, that could mean revisiting the client’s financial position alongside their purchase plans. For buyer’s agents and property specialists, it could mean reviewing whether the original brief still reflects the client’s priorities.
For wealth creation businesses, it may prompt a broader discussion about how a proposed purchase fits the client’s longer-term strategy.
The value comes from interpreting the development in the context of the client. Sending through another headline is easy. Giving them a reason to have a productive conversation takes more thought.
Access Is Only Part of the Equation
If new housing warrants a fresh look, partners also need to consider the work involved in bringing an opportunity to their clients. Sourcing stock is one part of that process. Coordinating information, managing queries and maintaining visibility through delivery all require time and resources.
That makes the support behind a house and land offering commercially relevant. Partners need to understand how responsibilities are allocated, where updates come from and how issues are followed through.
At ALC Projects, we work with property specialists, buyer’s agents, mortgage brokers, investment advisors and financial planners to simplify the purchase of new homes and land. Our services include sourcing house and land opportunities and providing back-office home delivery and handover support.
For partners reviewing their new-build offering, that support forms part of the decision. The property needs to suit the client, and the process needs to work for the business supporting them. There are, after all, only so many hours available between client meetings.
Take a More Specific View Into 2027
The recent lending figures are a reminder of the value in looking beyond the overall direction of the market. A national slowdown can sit alongside increased activity in a particular segment. Understanding that distinction can help partners ask better questions about their offering, their pipeline and the conversations worth having with clients.
As 2026 draws to a close, house and land deserves a place in that review. For some businesses, the opportunity may be to broaden the options they can access. For others, it may be to reconnect with clients whose plans have paused or strengthen the delivery support behind an existing offering.
The starting point is a fresh look at where new housing fits—and whether your business is equipped to respond when it suits the brief.
Planning your house and land offering for 2027? Speak with ALC Projects about available opportunities and how we support our channel partners from sourcing through to handover.
