In February 2016, ALC Projects wasn’t an office or a team; it was a conversation over coffee at Zarraffa’s. That original vision (to create a seamless B2B property aggregation business) was written on the back of a napkin. Like all great ideas.
Ten years later, that napkin still gets a mention, mostly because it sums up how ALC has always operated: practical, straightforward, and focused on what actually works.
The early years weren’t about growing fast. They were about growing properly.
From the beginning, ALC focused on small developments, a property aggregation model, and working closely with B2B partners. Most of the work was happening in Melbourne (about 70%), with the rest spread across Adelaide and South East Queensland.
We were working hard behind the scenes, but most importantly, we were building trust. With partners. With clients. With each other. That became “the ALC way”.
When the market changed in 2020, we saw that traditional house and land were becoming out of reach for many. Rather than pushing the same solutions, we stopped and asked a simple question: What actually makes sense for people right now?
That question led to a brand refresh and a shift in focus toward Turnkey Terrace Homes. But more than that, it led us to bring design in-house.
Now, we offer 15 distinct floor plans and 5 facade options per plan, ensuring quality doesn’t come at the expense of variety.
Fast forward to today, and we aren’t slowing down. Our latest “Co-Living” investment solution is addressing the rental crisis head-on, offering smarter, high-yield options for modern investors.
ALC now operates across four states, South East Queensland, NSW, Melbourne and Adelaide. Working closely with developers, builders, and channel partners on new House & Land projects and aggregation opportunities.
The growth has been steady and deliberate. No shortcuts. No rushing. Just building, refining, and improving year on year.
To support that, we’re continuing to grow the team, with new roles in Land Acquisitions and Contract Administration. Because growth only works when the people behind it are supported properly.
Ten years in, ALC feels established, but definitely not finished.
We’re still learning, still evolving, and still focused on doing things the right way. The same way it started: by having good conversations, asking the right questions, and putting practical ideas into action.
To everyone who’s been part of the journey so far (clients, partners, suppliers, and the team), thank you. That first napkin might be long gone, but the mindset behind it is very much still here.
Here’s to the next ten.
